Charm grew up in Dana Point, on the southern end of Orange County. As a child, he began his career modeling for various clothing lines. After bouncing around several residences, he settled in Huntington Beach, where he remains today.
In his 20s, Charm decided to give reality TV a shot, and was cast on the second season of VH1’s unscripted show Tool Academy. Alongside eleven other contestants, Charm competed in a “charm school” teaching tools for relationship success. Charm was eliminated after eight episodes, and reappeared in the finale as a special guest.
With the connections he made through his life experience, Charm shifted his career towards music, connecting with producers like Mally Mall / T.H.C /Rich Skills & C. Ballin, who have worked with major artists like Rihanna, Asap Rocky, Kendrick Lamar, Robin Thicke, Dom Kennedy, and others. Charm also continued to model for designers and brands like Converse, Ed Hardy, Lira, DOPE, and Tavik. He developed an edgy, unique look that made him much in demand.